klienditeeninduse parandamiseks, konkreetsele tegevusele suunamiseks jne. Näide : Teksapüksireklaam on lahendatud moodsalt ja innovatiivselt kasutades suurelt seinale prinditud QR koodi. Innovatsioon turunduses Calvin Klein Jeans replaced three of its billboards -- two in downtown New York and one on Sunset Boulevard in LA -- not with another racy montage of scantily clad models, but with a bright red QR code under the words "Get It Uncensored." (http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/) Sisuliselt töötab iga mobiiltelefon, millele fotosilm olemas, koodilugejana. Pilt triipkoodist võetakse telefoni fotokast sisse, tarkvara telefonis analüüsib triipkoodi ja loeb sealt välja inimsilmale esialgu loetamatu sõnumi. Mugavus on peamine. Calvin Klein tahtis, et inimesed läheksid CK Uncensored reklaamklippi vaatama.
70. Essex man/ woman- Essex Man first appeared in a Sunday Telegraph column by Simon Heffer and became a shorthand for a well-off workwelcome to essexing class man who has moved out of London and likes to show off his newly found wealth. The stereotype was a political one as traditionally working class people were supposed to vote for the Labour Party, but Essex Man voted Conservative.Essex Man had a partner - Essex Girl - who was seen as loud, vulgar, scantily-dressed, of low intelligence and sexually promiscuous. 71. Chav/ Chavette- Another, more recent stereotype is that of the Chav. According to the Oxford English Dictionary, the word was first used in a Usenet forum in 1998 and made its first appearance in conventional media in 2002. By 2004, the word was in common usage. The origin of the word is unknown, but it is most often thought to have originated in the Romany word chavi, meaning child
annaabi.ee 
