Liigendtabel (Pivot Table) Mugav kokkuvõtete tegemiseks tabeli andmetest. Määratakse tabeli väljad ridade ja veergude gruppideks (ja pealkirjadeks) Määratakse väljad kokkuvõtteks. Korraldus TABLE TOOLS, Design, Tools, Summarize with PivotTable või INSERT, Tables, PivotTable Salesperson Region Account Order Amount Month Albertson, Kathy East 29386 $925,00 January Albertson, Kathy East 74830 $875,00 February Albertson, Kathy East 90099 $500,00 February Albertson, Kathy East 74830 $350,00 March Brennan, Michael West 82853 $400,00 January Brennan, Michael West 72949 $850,00 January Brennan, Michael West 90044 $1 500,00 January
*Heinz revamped its marketing strategy to increase consumption of its tinned soups. *The product attributes of celery were linked with concepts of slimming and refreshment on summer days. Promotion Advan. of advert: advertised product is standard and legitimate; lets the seller repeat a message many times; advertising is very expressive; can be used to trigger quick sales Shortc. of advert: it is impersonal; cannot be as persuasive as a company salesperson; a one-way communication with the audience; can be very costly. Unique qualities of personal selling: it involves personal interaction between two or more people; lets all kinds of relationships spring up; is the company's most expensive promotion tool. Characteristic feat. of sales prom: sales promotion includes a wide assortment of tools, invites and rewards quick response, effects are usually short-lived. Unique qual. of pub. rela: it's very believable; can reach many prospects who avoid
Calm - rahulik, kannatlik Honest - aus Punctual - täpne Decisive - otsustav, määrav, otsusekindel Hardworking - töökas Persuasive - veenev Courageous -julge Cheerful - rõõmsameelne Persistent - püsiv, kangekaelne Alert - erk, tähelepanelik, valvas Quick-thinking Grocer - vürtspoodnik Medical researcher - meditsiini uurija Stockbroker - börsimaakler Flight attendant - stjuardess Restaurant chef - peakokk Estate agent - kinnivaraagent Firefighter - tuletõrjuja Door-to-door salesperson - uksest-ukseni müügimees Tour guide - ekskursioonijuht Executive - ärijuht Interpreter - tõlk Wage - weekly paid, palk, töötasu Salary - monthly paid, töötasu, palk Pay - töötasu, maksma, money given in return for work don Savings - säästud, money saved, putting by Pension - pension, A sum of money paid regularly as a retirement benefit Interest - intress, you earn it on the money you have invested Cash - sularaha, money in the form of bills or coins
principle does not go unexploited. The great advantage of this principle is not only that it works but also that it is virtually undetectable (Tormala 8(: Petty, 2007). Those who employ it can cash in on its influence without any appearance of having struc- tured the situation in their favor. Retail clothiers are a good example. Suppose a man enters a fashionable men's store and says that he wants to buy a three-piece suit and a sweater. If you were the salesperson, which would you show him first to make him likely to spend the most money? Clothing stores instruct their sales per- sonnel to sell the costly item first. Common sense might suggest the reverse: If a man has just spent a lot of money to purchase a suit, he may be reluctant to spend much more on the purchase of a sweater; but the clothiers know better. They be- have in accordance with what the contrast principle would suggest: Sell the suit
time and talents rather than trying to do too many things. They work to develop a reputation for being very, very good in a specific area. They don’t try to be all things to all people or jacks- of-all-trades. A successful business may specialize in a particular type of cus- tomer or in a specific market. It may specialize in a particular prod- uct or service for that type of customer. A successful salesperson will specialize in selling a particular product or service to a particu- lar type of customer. A successful person in any field will spend more and more time doing fewer and fewer things that are of higher and higher value in a specific area. What is your area of specialization today? What will it be in the future? What should it be if you want to move to the top of your field
How you speak to a child may be different form how you speak to an adult. Why is that? You are playing roles. You are not yourself, neither with the chairman nor with the janitor or the child. When you walk into a store to buy something, when you go to a restaurant, the bank, the post office, you may find yourself slipping into pre-established social roles. You become a customer and speak and act as such. And you may be treated by the salesperson or waiter, who is also playing a role, as a customer. A range of conditioned patterns of behavior come into effect between two human beings that determine the nature of the interaction. Instead of human beings, conceptual mental images are interacting with each other. the more identified people are with their respective roles, the more inauthentic the relationships become. You have a mental image not only of who the other person is, but also
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