A tire company found that mailed-out coupons which, because of a printing error, offered no savings to recipients produced just as much customer response as did the error-free coupons that offered substantial savings. _ Chapter 1 WEAPONS OF INFLUENCE directions of individuals who appear to be authorities on the topic. That is, rather than thinking about an expert's arguments and being convinced (or not), we fre- quently ignore the arguments and allow ourselves to be convinced just by the ex- pert's status as "expert." This tendency to respond mechanically to one piece of information in a situation is what we have been calling automatic or click, whirr re- sponding; the tendency to react on the basis of a thorough analysis of all of the in- formation can be referred to as controlled responding (Chaiken 8{ Trope, 1999).
and se-curity vastuolulised, sõltudes mitte ainult teadmistest, vaid ka juhuslikest tähelepanekutest ja mälestustest, oma lapsepõlve-ja Speaking about children's well-being and security kasvatajakogemustest ning emotsioonidest. On kerge märgata, fre-quently only juridical and/or economical and physical et tingimused, milles tänapäeva lapsed kasvavad, erinevad aspects are used, but psychological and emotional security and praeguste täiskasvanute lapsepõlve-aegseist, hoopis raskem on well-being are excluded. aga muutunud tingimuste mõju arvestamine. Laste endi häält on
in phagocyte cells but have also been found ases with optimal activity at neutral pH and in the sarcoplasmic reticulum of muscle are found in all kinds of living organisms, cells (Allen and Goll 2003). Ultrastructural including animals, plants, fungi, and bacteria. studies indicate lysosomes are prevalent in Discovered about a decade after cathepsins fetal muscle tissue but occur much less fre- (Guroff 1964), calpains have been exten- quently in adult skeletal muscle. Cathepsins sively researched and the subject of many are distinguished by their active sites (aspar- reviews on muscle proteolysis (Goll et al. tic, cysteine, and serine proteases) and 1992, 1998, 2003; Geesink et al. 2000; Ilian substrate specificity. Over 15 lysosomal et al. 2001; Friedrich and Bozóky 2005; cathepsins have been identified, but only Geesink et al. 2005; Koohmaraie and Geesink