A multilingual internet? English seems to be everywhere and that's why it might make us think that everyone in the world speaks English. If this were true, it would bring benefits for worldwide communication, but it also may become a threat to cultural diversity. It is said that about 75% of the pages on the Web are in English but only 12% of the world's population can communicate well in English. The position of English is beginning to change. Both Europe and Asia are growth areas and are conducting e-business. Companies are beginning to realise that they will have to translate their websites for their various customers. Businesses all over the world are now faced with a huge challenge creating a multilingual website. It is not an easy task because different cultures have different needs. Companies doing e-business simply need time to translate their sites into the various languages necessary to do business. Meanwhile, more and mo...
As both asian and European markets use the internet more and more to conduct business, there will be an increasing need for language choice for the different markets.English is so often used on the internet that it might make you think everyone in the world speaks English, or at least give you the impression that it is the worlds most widekyspoken language.If this were true, it would, off course, bring benefits for worldwide communication and understandig, thought it could also possibly become a threat to cultural diversity.English certainly seems to be everywhere, from films to pop music and TV, and from 15 business to science and other fields. Information varies, but suggests that about 75% of the pages on the web are in english.Yet English is the mother tongue for only 5,4% of the worlds population, while a further 7% of the worlds population are proficient speakers of English. This means that only around 12% of the worlds population...
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ARVI TAVAST MARJU TAUKAR Mitmekeelne oskussuhtlus Tallinn 2013 Raamatu valmimist on finantseeritud riikliku programmi „Eesti keel ja kultuurimälu 2010” projektist EKKM09-134 „Eesti kirjakeel üld- ja erialasuhtluses” ja Euroopa Liidu Sotsiaalfondist. Kaane kujundanud Kersti Tormis Kõik õigused kaitstud Autoriõigus: Arvi Tavast, Marju Taukar, 2013 Trükitud raamatu ISBN 978-9985-68-287-6 E-raamatu ISBN 978-9949-33-510-7 (pdf) URL: tavast.ee/opik Trükitud trükikojas Pakett Sisukord 1 Sissejuhatus 8 1.1 Raamatu struktuur . . . . . . . . . . . . . . . . . . . 10 1.2 Sihtrühm ja eesmärk . . . . . . . . . . . . . . . . . . 11 I Eeldused ...
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