2 Adell Taevas OÜ 18 609 2 2 3 Tank Grupi AS 14 446 3 4 4 Age Reklaam OÜ 11 477 4 3 5 Kontuur LB OÜ 10 310 5 5 Brilliant M Communications 6 OÜ 7 983 8 6 Vatson Wunderman (Fanfare 7 OÜ) 7 518 9 10 8 DDB Eesti AS 7 385 10 8 9 Idea AD AS 7 068 6 7 10 ESTTBWA OÜ 7 060 7 9 11 Ecwador OÜ 5 422 11 11 12 Refleks OÜ 4 493 14 13
that are so overused as to have no agreed-upon meaning: Health Fitness Optimal To eliminate words you shouldn't use in body redesign, the question to ask is: can I measure it? "I just want to be healthy" is not actionable. "I want to increase my HDL cholesterol and improve my time for a one-mile jog (or walk)" is actionable. "Healthy" is subject to the fads and regime du jour. Useless. The word optimal is also bandied about with much fanfare. "Your progesterone might fall within the normal range, but it's not optimal." The question here, seldom asked, should be: optimal for what? Triathlon training? Extending lifespan 40%? Increasing bone density 20%? Having sex three times a day? "Optimal" depends entirely on what your goal is, and that goal should be numerically precise. "Optimal" is usable, but only when the "for what" is clear. If it isn't, treat optimal as Wikipedia would: a weasel word.