Consumer sales tarbija käive Contradict vastu rääkima, eitama Convey väljendama Covet himustama Coworkers kaastöötajad Create demand tekitama nõudlust Credentials tõendid Credibility usutavus, tõsiseltvõetavus Cribs spikrid Crisp krõbe, täpne Cult brand kultusbränd Curious uudishimulik Cycles tsüklid, kordused D Daily basis igapäevane alus Dealership vahendusfirma Deceit pettus, tüssamine Deceive petma Decent ads viisakas kuulutus Dedication pühendus Delivery kättetoimetus Deluge üle ujutama, veeuputus Detectible märgatav Determine määrama, paika panema Development areng, saavutus Differentiating eristama Display demonstreerima Distributed jaotatud, hajutatud Dozens kümneid Double-blind topeltpime
3. Religion-usk, usund, religioon 4. Failure- ebaõnnestumine, luhtumine, äpardus 5. Inability-võimetus, suutmatus 6. Variety- mitmekesisus, mitmekesine valik 7. Advance- edasi viima, arendama, edutama 8. Advertisement- teadaanne, kuulutus, reklaam 9. Crapshoot- 10. Bias- kallakus, vildakus, viltusus, kalduvus Lk 32 1. Influence- mõju, mõjujõud 2. Lens- lääts, prilliklaas, silmalääts, luup 3. Disort- 4. Refer- tagasi viima, omistama, juhatama, esitama 5. Screwed- vints, pommis 6. Dealership- müügitehingute firma, tehingud 7. Purchase- ost, ostmine, omandama, soetama, ostetud kaup 8. Avoid- vältima, ära hoidma, hoiduma 9. Discourse- jutustus, lühiuurimus, suhtlus, mõtteavaldus 10. Decadent- dekadent, dekadentlik 11. Pile- hunnik, virn, kuhi, riit Lk 33 1. Tapped- raputama 2. Inquirie- uurima, teateid koguma, pärima 3. Banner- lipp, võitluslipp, plakat 4. Redecorate- 5. Identify-samastama, identifitseerima 6. Acorns- tammetõru 7. Bet- kihla vedama,, välja panema 8
Royce, Jaguar, BMW, Lexus, or the so called high cost utility cars. After this, they must impose further road tax on the use of the vehicles. African governments must also demand the equivalent amount of products be bought from Africa by the producers of these products. In making your decision to buy a luxury automobile, you understand that most of these luxury car makers never have African dealerships, and that only recently did they start dealing with our people. If there is no African dealership around your area, call up the company and find out whether they have one, and where it is located. Remember that it doesn’t matter where you bought your car, you can always take it to the nearest dealership for repairs. Inform the Black auto-dealer why you decided to come from all the way in New York to buy a car from him. In which case, if he is not dumb, he will realize 47
gan working on it every day.This decision activated his mental pow- ers. Because of the Law of Correspondence, the Law of Attraction, and the Law of Subconscious Activity, among others, things began to change for him far faster than he had imagined. He actually achieved his financial goal in only three years. He was out of debt and had $30,000 in the bank. One day, his boss, the owner of the dealership, called him in and asked him if he was interested in a business opportunity. He was quite flattered and asked his boss to explain. His boss said that he had observed how much better he had become as a sales- man, and he had also heard that he had saved up some money from his income. This salesman was shy and cautious, and asked his boss what he had in mind. His boss told him that he had been approached by the
_ Chapter 3 COMMITMENT AND CONSISTENCY strategies is intended to get us to take some action or make some statement that will trap us into later compliance through consistency pressures. Procedures designed to create commitment take various forms. Some are bluntly straightforward; others are among the most subtle compliance tactics we will encounter. On the blunt side, consider the approach of Jack Stanko, used-car sales manager for an Albuquerque auto dealership. While leading a session called "Used Car Merchandising" at a Na- tional Auto Dealers Association convention in San Francisco, he advised 100 sales- hungry dealers as follows: "Put 'em on paper. Get the customer's OK on paper. Get the money up front. Control 'em. Control the deal. Ask 'em if they would buy the car right now if the price is right. Pin 'em down" (Rubinstein, 1985). Obviously, Mr. Stanko-an expert in these matters-believes that the way to customer compliance
" Ha ha. Sure. The fumes were so strong that they cleared my sinuses from 10 feet away. I weaved around trainees to get to the shelf where the bottle stood on end. "McTarnahan's Absorbent Blue Lotion" Methyl salicylate 3% Menthol 1.7% Camphor 1.7% There was a huge horse head on the front of the label, mane owing in the wind. It was, after all, racing horse liniment. In Joe DeFranco's gym, slotted invisibly in the back of an industrial park next to a Chevy dealership, the tools are chosen without regard to popularity. If it works and it's legal, it's fair game. The Science and Business of Running Faster The NFL Scouting Combine is the ultimate job interview. Once a year in February, the 330 best college football players are invited to Indiana's Lucas Oil Stadium, and the top NFL coaches and talent scouts spend a week determining their worth. At the top of the list in importance are the "measurables"--physical tests that allow each of the
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