needing to talk to each other so much. There has never been a time when so many people wished to travel to so many places. There has never been such a strain placed on the conventional resources of translating and interpreting. Never has the need for more widespread bilingualism been greater, to ease the burden placed on the professional few. And never has there been a more urgent need for a global language. [3, p.14 ] The aim of this work was to find the answere to the questions concerning the widespread of the English language all over the world, the role it plays in the modern world and its possible future perspectives, as well as to explore the thoughts and feelings of Estonian students to the issue. In the theoretical part, the author of the current work has made an attempt to find the answers to those questions as well as analyse the reasons of the growing popularity of English throughout the last century.
of Estonian domestic tourists (mostly family tourists) is decreasing in Pärnu. As a result of solving the problem the thesis contains some researches about the needs and desires of the potential segment. According to the theoretical and empirical sources the main reasons of family tourist's for visiting the destination are recreation and relaxation. That causes the need of focusing on producing an appropriate resort concept. The resort concept should be designed as an answere due to the needs of Estonian domestic family tourist's profile and suitable for local people. According to that are designed the research tasks were to: 1) explain the historical formation and development trends of resorts and spas; 2) find out the developing and marketing principles of tourism destination; 3) learn the foundation and development trends of service design; 4) research Pärnu resort to the best development focus of it;
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