"xculture" - 1 õppematerjal

Staffing - Xculture

Staffing The most effective way of staffing for Daffodils Games & Publishing would probably be the combination of locals and expatriates. As the company is small and with a limited budget the chosen method must be both economical and effective. Since the entry mode chosen was exporting, the best way to maintain the low budget would be to mainly hire locals together with few expatriates. As the market of entering is a foreign country (Nigeria) there would be needed to hire locals of the new country in the sales, marketing and legal departments. The locals should be hired as sales representatives and agents as they know the culture, methods to approach the possible customers and the needs of the market of the new country. Their tasks would be the direct selling (i.e. door-to-door selling, attending fairs and trade shows) and also meeting with the potential retailers and ...