Wales, Scotland and Northern Ireland. Its highest point is Ben Nevis in Scotland followed by Snowdon in Wales. The Severn is the longest river in the United Kingdom. Other important rivers are the Trent, the Mersey, the Tyne, etc. Lough Neagh which lies in the centre of Northern Ireland is thr UK's largest freshwater lake. The climate in the UK is variable. The weather changes so frequently that it is difficult to forecast. It is not unusual for people to complain that the weathermen were wrong. Fortunately there is no extreme weather conditions, it is never very cold or very hot. The first inhabitants were Iberians and Celts who settled on the land and were often at war with each other. In AD 43 the Roman Emperor Claudius invaded, and made Britain a Roman province. They stayed for three hundred years, and built villas, roads and towns. Many Roman remains can be visited in Britain today. The Romans
Great britan is the name of the one island which is made up of Scotland, England and Wales. It is calles Great because in some languages the word for Britain is the same as the word for Brittany, which is in France. The word 'Great' helps to distinguish the two: 'Grande Bretange' = Great Britain, 'Bretagne' = Brittany. Climate Britain has a variable climate. The weather changes so frequently that it is difficult to frecast. It is not unusual fo people to complain that the weathermen were wrong. Fortunately, as Britain does not experience extreme weather conditions, it is never very cold or very hot. The temperature rarely rises above 32°C in summer, or falls below -10°C in winter. Summers are generally cool, but due to global warming they are starting to get drier and hotter. Hot weather causes terrible congestion on the roads as Britons rush to the coastal resorts. Winters are generally mild, with the most frequent and prolonged snowfalls in the
O'Connell, 1966). As for the positive associations, it is the compliance professionals who teach the lesson. They are incessantly trying to connect themselves or their products with the things we like. Did you ever wonder what all those good-looking models are doing standing around in the automobile ads? What the advertiser hopes they are CONDITIONING AND ASSOCIATION . , ' I Weathermen pay price for nature1s curve balls by David L. Langford Associated Press Television weather forecasters make a good Bonner said he then looked for the living talking about the weather, but when bouncer, couldn't spot him, and replied, Mother Nature throws a curve ball, they duck "That's right about the tomado, and I'll tell you for cover. something else. I'll send another one if you
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