nimetama vol, volu, , velle tahtma, soovima volunts, tis f tahe, tahtmine, soov volupts, tis f lõbu, nauding volv, volv, voltum, ere keerutama, veeretama, pöörama; (kirjarulli) lahti keerama, s.o lugema; meenutama; pass. keerlema, pöörlema vs, vestr (pl. vestrum) pron. pers. (pl. sõnast t) teie vtum, n tõotus(palve); palve, soov vx, vcis f hääl; hõige; heli; sõna, väljend vulg adv. kõikjal, igal pool; üldiselt vulgus, n rahvas, rahvamass; lihtrahvas, pööbel vulner, v, tum, re haavama, vigastama vulnus, neris n haav vultus, s m näoilme, pilk; nägu 24
openly falsified. What Sauton and Porcher realized about the mechanical way that we abide by the principle of social proof is understood as well by a variety of today's profiteers. They see no need to hide the manufactured nature of the social evidence they pro- vide-witness the amateurish quality of the average TV laugh track. They seem al- most smug in the recognition of our predicament: Either we must allow them to fool us or we must abandon the precious automatic pilots that make us so vulner- able to their tricks. In their certainty that they have us trapped, however, such ex- ploiters have made a crucial mistake. The laxity with which they construct phony social evidence gives us a way to fight back. Because automatic pilots can be engaged and disengaged at will, we can cruise along trusting in the course steered by the principle of social proof until we recog- nize that inaccurate data are being used. Then we can take the controls, make the
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