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and everything has gone smoothly.
For the provider a win is making a reasonable profit, having fulfilled the order/contract on or before the deadline and the
customer is happy. A happy customer is most likely going to be a returning customer and will hopefully tell others how they were
treated.
There are, however, three things that you need to keep in mind:
1. The customer is not always right
2. There are some customers you can never please no matter what you do
3. When faced with an unwinnable situation, your duty is to mitigate the loss to the company
As stated before, there are some customers that you simply cannot satisfy no matter what you do. Their demands are likely to
be unreasonable and you want to avoid them like the plague. Not dealing with them will only make a bad situation worse. In the
first place, some customers only want to see how far they can push you and will actually respect you. Listening to your