The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
graduate dissertation with a far less aggressive commitment. Even if he came home from a party
at 3:00 A.M., he had to write one sentence per day. He nished in record time while classmates
languished for years, overwhelmed by the enormity of the task.
Understanding this principle, IBM led the computing world in sales for decades. The quotas
for its salespeople were the lowest in the industry because management wanted the reps to be
unintimidated to do one thing: pick up the phone. Momentum took care of the rest, and quotas
were exceeded quarter after quarter.
Taking o the pressure in 4HB means doing experiments that are short in duration and not
overly inconvenient.
Don't look at a diet change or a new exercise as something you need to commit to for six
months, much less the rest of your life. Look at it as a test drive of one to two weeks.
If you want to walk an hour a day, don't start with one hour. Choosing one hour is
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