The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
In
the end, he added 20% to his bodyweight--surpassing 15 pounds--while keeping his bodyfat
low. Now, three years later, he's maintained his new muscular weight almost to the exact
pound.
There were three reasons it worked after years of failing to gain weight.
1. He used a bet and tracked results publicly
Ramit set up a free PBworks wiki page (like the pages found on Wikipedia) and invited all the
bettors to receive noti cations when he updated his weight. He then proceeded to talk an
ungodly amount of trash.
Needless to say, smack-talking would make him look doubly stupid if he didn't win the bet.
Ramit elaborates on the accountability:
"Use psychology to help; don't just `try harder.' If you've repeatedly tried (or committed to
do) something and it hasn't worked, consider public compliance or a bet."
2. He ignored almost everyone
From Ramit:
"Everyone has a damn opinion. Some people told me I would get fat, as if I would let that
happen for a few hundred bucks
annaabi.ee 
