And we should pounce with a vengeance. I am speaking of more than simply ignoring the misinformation, although this defensive tactic is certainly called for. I am speaking of aggressive counterattack. Whenever possible we ought to sting DEFENSE _ those responsible for the rigging of social evidence. We should purchase no prod- ucts featured in phony "unrehearsed interview" commercials. Moreover, each man- ufacturer of the items should receive a letter explaining our response and recommending that they discontinue use of the advertising agency that produced so deceptive a presentation of their product. Of course, we don't always want to trust the actions of others to direct our conduct-especially in a situation important enough to warrant our personal in- vestigation of the pros and cons, or one in which we are experts-but we do want
Farouk to be turned into an acceptable end product. (2005b) compared Alginate and Activa in An excerpt of the National Meats Groups’ restructuring beef; and Activa and Fibrimex raw material specification (Table 23.2) pro- were compared in the restructuring of pork vides a good example of these considerations. (Flores et al. 2007). Outcomes of these and National Meats is a New Zealand-based man- other studies indicate that the choice of ufacturer of restructured whole-tissue lamb binder depends on the end use of the product products for retail, H&R, and ready-meal and on the processing cost. outlets around the world. Their specification clearly shows that very stringent require- ments for raw material are imposed on Processing of Whole-Tissue
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