"toodanguportfelli" - 1 õppematerjal

TURUNDUS

.....................................................................................53 3.Planeerimise teema küsimused.........................................................................................56 4.Sihtturu valiku maatriks................................................................................................... 57 5.Toodete elukõvera analüüs...............................................................................................63 6.Tartu õlletehase toodanguportfelli analüüs...................................................................... 65 7.Mari McDonald'i restoran................................................................................................68 SOOVITATAV KIRJANDUS................................................................................................69 3  1. TURUNDUSE OLEMUS 1.1 Turunduse määratlused