The bodyshop
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addition, for those products with a longer life-cycle, we will continue to seek
alternatives and reformulate products to decrease the amount of phthalates and
artificial musks we use. We believe that this strategy has been effective. While
customers have not noted a difference in the range and quality of our products, we
have managed to significantly reduce the number of products containing phthalates
and artificial musks.
We have now set fixed timescales for elimination of these ingredients. By the end of
2006, phthalates will have been removed from all of our formulations. Likewise,
artificial musks will be out of 95% of our formulations by this date. However, due to
the complexity of replacing them in some of our most popular products, our deadline
for phasing our artificial musks from all formulations is therefore 2010.