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East, and Brazil, the company plans to focus on the three largest markets, India, China and
Japan.[18][19][20][21] The company plans to add over 250 stores in these Asian territories, as well
as other countries such as Macau, by the end of 2012. Its expansion into the Indian market has
the company at a competitive disadvantage with other QSR vendors such as KFC because the
country's large Hindu majority's aversion to beef. BK hopes to use their recent non-beef
products, such as their TenderCrisp and TenderGrill sandwiches, as well as other products to
help them overcome this hurdle to expand in that country.
At the end of its fiscal 2008 year, Burger King is the second largest chain of hamburger fast
food restaurants in the world behind industry bellwether McDonald's (31,000 locations) and
the fourth largest fast food restaurant chain overall after Yum! Brands (34,000 locations),
McDonald's and Subway (28,400 locations).
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