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Hidden ways of advertising
Advertisement can be a poster on the street, a commercial on TV or any other feature designed to attract
public attention, but it can also be something that people usually would not see as an advertisement.
Firstly, a most common ways of hidden advertising is product placement. It's when a company takes one of
their product or a brand and puts it in a movie for example
Secondly, a popular and efficent way to advertise is when a selebrity is paid to wear a surtain brand or for
example eat in some restaurant very often.
Thirdly, it is a very clever thing to do and it might seem to be a lot cheaper to show some product in a film or
a tv show but often it's actually not.
In conclusion, product placement is a quite popular way of advertising and as it would seem to be cheaper to
companies, it always is not
Brand loyalty
Brand loyality is something when a consumer buys only one brands products rather than other brands aswell.
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