Staffing - Xculture
be familiar with the local laws for sales and trading and also with the local labour law. The best way
to be ensured of that is to hire local staff to make sure the paperwork and legal side is correct and
according to the law.
To succeed entering the new market the marketing department would need to hire locals as
they know the Nigerian market and are able to create suitable and succesful marketing plans and
stategies to enter the market and increase the sales of the company. This is a department that may
also hire an expatriate, who is acquainted with the new market and has marketing background and
experience to work together with the local staff.
As entering a new market is expecting to enlarge sales, the production department in Ghana
should be augmented, to be able to supply both the old and the new market. Since all the production
annaabi.ee 
