"squalor" - 1 õppematerjal

THE CAPITALIST NIGER

In Africa, there are more Mercedes Benz, BMW and Jaguars than there are people. This is a continent which has been declared the Poorest Continent of the 20th Century. Since most of the countries gained pyrrhic victories in gaining independence from their former colonial masters, this is a continent which has been unable to provide basic necessities to its citizens-good roads, pipe borne clean water, good light, good health care, or even good governance. In most cases, you see huge squalor of strewn dirty garbage piled high, and mosquito infested waters. And yet all around it you see cars upon cars of Lexus, BMW, Mercedes Benz and other luxury cars. AFRICANS LIVE FOR TODAY. LET TOMORROW TAKE CARE OF ITSELF AND BE DAMNED. Africans are considered the most loyal to product brands. It is a herd mentality. Whether it is in politics or in business, people know the Black mentality. Because of this herd mentality, companies discount Africans when it comes to advertising campaigns