All forms of media
Mass Media refers to all forms of media that are open to and accessible by the public. This
includes newspapers, television, internet, magazines, radio etc. Following are the advantages and
disadvantages of mass media to the society:
Advantages:
- Information
- News
- Entertainment
- Communication ( specifically for internet)
- Product reviews
Disadvantages
- Can lead to wrong perceptions
- unrest
- Panic
Examples:
Radio
Television
Newspapers
Booklets
Posters
Flyers/leaflets
Loud speakerannouncements
Miking
Videos/Films
Press kits
Media guides
Town criers
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Typical Materials Typical Formats
Development and use of logos, leaders' statements
National addresses by presidents and other high-level officials
Publicity for NIDs by celebrities, including goodwill ambassadors
Press conferences
Newspaper editorials
Public advertising: calendars; banners; billboards
Promotional materials: t-shirts, hats, banners, bags, and pens