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types of products.
Thirdly, taking a brand downmarket. It's usually done to attract lower-income buyers with the cheaper product
of a certain brand.
In conclusion, The actions that companies usually think will save the brand, most of the time cause a lot of
damage to it
How to make advertisements work?
Advertisement can be a poster on the street, a commercial on TV or any other feature designed to attract
public attention, in order to make advertisements soccessful, the companies have to focuse on some important
factors.
Firstly, to make advertisements work, a company has to find out who the target group is and with that
information they can build up the advertisement. For example if the target group is eldery people, then the
company can notput a young rapper to advertise the product, that would not work.
Secondly, the advertisement has to focuse on a thing that makes the product different from the others. Then
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