The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
to the same end. James Hill of the University of Colorado, as one example, is well known for
attempting to discredit the relationship between obesity and higher insulin levels caused by
sugar consumption. In his stated con icts of interest, you will see that he has received consulting
fees from Coca-Cola, Kraft Foods, and Mars Corporation (makers of Snickers, M&Ms, and Mars
Bars).
Does this make him guilty of skewing data to serve corporate interests? No. But it should
make you look closely at the studies themselves before accepting the headlines and making
behavioral changes in your life.
The Goal of this Chapter vs. the Goal of this Book
Understanding how to act under conditions of incomplete information is the highest and
most urgent human pursuit.
--Nassim Taleb, The Black Swan
Are the experiments in this book bulletproof? Far from it. All studies are awed in some