” It is not possible to bless and forgive another person and simultane- ously be angry or upset. The positive thought cancels out the neg- ative thought. You can speed up the process of personal liberation by accept- ing responsibility for your share of what happened. Very few nega- tive events that lead to anger and resentment occur in a vacuum. Almost invariably, you did something to contribute to the situa- tion.You therefore need to have the maturity to take your share of the responsibility. You can then say, “I am responsible. I shouldn’t have gotten into the situation in the first place, or stayed in so long. I should not have done what I did. I forgive him/her completely and let it go.” ccc_tracy_2_18-39.qxd 6/23/03 2:46 PM Page 34 34 ➤ CHANGE YOUR THINKING, CHANGE YOUR LIFE
that it is, it works on us! The Principle of Social Proof To discover why canned laughter is so effective, we first need to understand the na- ture of yet another potent weapon of influence: the principle of social proof. This principle states that we determine what is correct by finding out what other people think is correct (Lun et al., 2007). The principle applies especially to the way we de- cide what constitutes correct behavior. We view a behavior as correct in a given situa- tion to the degree that we see others peiforming it. The tendency to see an action as appropriate when others are doing it works quite well normally. As a rule, we will make fewer mistakes by acting in accord with social evidence than by acting contrary to it. Usually, when a lot of people are doing something, it is the right thing to do. This feature of the principle of social proof is simultaneously its major strength and its major weakness. Like the other weapons
and Torres 1989). The diffusion rate of the they cannot compete on price, offer the same AM agent and its concentration in the film supermarket one-stop shop opportunity, or must be sufficient to remain effective provide the extended shelf life of MAP meats throughout the shelf life of the product to the consumer that are available on refriger- (Cooksey 2000). ated supermarket shelves. This is the situa- Antioxidant packaging is a recent devel- tion in most developed countries, particularly opment in active packaging technologies that within the EU, where sales of fresh meat has had some success. Nerín et al. (2006) have increased in supermarkets at the expense described the promising results of a new anti- of the specialized butcher ’s store (Mannion oxidant active packaging system; a plastic 1995). However, recently, consumers have
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