35. Ettevõtlusprotsessi eripära nutika idufirma (lean start-up) meetodi puhul. Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls "validated learning". Ries' overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures. Traditsioonilistel ettevõtetel on ports takistusi, mida lean startup meetod aitab vältida: Kõrged kulud esimese kliendi leidmiseks ja oht arendada vale toode. Pikad tehnoloogia arendustsüklid. Väike hulk inimesi on huvitatud riskantsetes tingimustes idufirmasid looma või nendes töötama. Riskikapitali vähene kättesaadavus.
million per milliliter spermatozoa ... we must face the possibility of more infertile couples and lower fertility rates in the future." In Denmark, more than 40% of men have already dropped below the 40 million/ml threshold and entered "sub-fertility." The research is, as always, controversial. Some studies con rm the trend, while other studies contradict the ndings, and we all end up more confused than before. To sidestep the bickering, I tracked my sperm count and quality over 18 months and looked at the trends rsthand. From a sel sh Darwinian standpoint, I didn't care about Heinrich's balls in Copenhagen. I cared about my own. It all started with a trip to a sperm bank in 2008 (see sidebar in this chapter), when I had no intention of trending anything. I'd had a few too many brushes with mortality, witnessed a 30-something friend get testicular
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