Strateegilise juhtimise konspekt
1. Performance primary operating characteristics, such as a washing machine's
cleaning ability
2. Features bells and whistles such as cruise control in a car that supplement
the basic functions
3. Reliability probability that the product will continue functioning without any
significant maintenance
4. Conformance degree ti which a product meets standards. When a customer
buys a product oit of the warehouse, it should perform identically to that
viewed on the showrroom floor
5. Serviceability product's case of repair
6. Aestetics how a product looks, feels, sounds, tastes or smells
ETTEGVÕTTE STRATEEGIA:
Corporate strategy the choice of direction of the firm as a whole and the
management of its business or product portfolio and includes:
Directional strategy the firm's overall orentation towards growth, stability
or retranchment
Portfolio analysis industries or markets in which form competes throuch
its produscts and business units
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