"shaukat" - 1 õppematerjal

Kliendikeskne turundus kui eduka ettevõtte strateegia

Journal of Marketing Management , 245-266. [WWW]http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=5754da18- 6563-4ea4-b635-c065a6205fea%40sessionmgr111&vid=10&hid=112 (10.01.2012) Kuusik, A. (2005). Kliendilojaalsus ja seda mõjutavad tegurid AS Elion Ettevõtted näitel. Tartu: Tartu Ülikool. [WWW]http://dspace.utlib.ee/dspace/bitstream/handle/10062/1326/kuusik.pdf? sequence=5 (10.01.2012) Mohsan, F., Nawaz, M. M., Khan, M. S., Shaukat, Z., & Aslam, N. (2011). Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch: Evidence from Banking Sector of Pakistan. International Journal of Business & Social Science , 263- 270. [WWW]http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=5754da18- 6563-4ea4-b635-c065a6205fea%40sessionmgr111&vid=7&hid=112 (10.01.2012) Talpau, A., & Boscor, D. (2011). Customer-oriented marketing - a stategy that guarantees success: Starbucks and McDonald's