The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
3. Is it possible that you tested a specific demographic and that other variables are responsible
for the difference? Example: if the claim is that yoga improves cardiac health, and the
experimental group comprises upper-class folk, is it possible that they are therefore more likely
than a control group to eat better food? You bet your downward-dog-posing ass.
The point isn't to speculate about hundreds of possible explanations.
The point is to be skeptical, especially of sensationalist headlines. Most "new studies" in the
media are observational studies that can, at best, establish correlation (A happens while B
happens), but not causality (A causes B to happen).
If I pick my nose when the Super Bowl cuts to a commercial, did I cause that? This isn't a
haiku. It's a summary: correlation doesn't prove causation. Be skeptical when people tell you
that A causes B.
They're wrong much more than 50% of the time.
USE THE YO-YO: EMBRACE CYCLING
Yo-yo dieting gets a bad rap.