KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
decrease of visiting Pärnu are short season, masstourism, high prices, low service
quality, the tourism leader's focus on foreign markets, and also low communication of
enterprises and other possibilities amoung Estonian people. The process of solution held
expert of the resort Tiit Kask, six local people and ten Estonian domestic family
tourists.
The historical formation of resorts and spas described the reasons why the world's
searesorts are uncomparable to the Estonian searesorts. While the trend of English
searesorts began Estonia was still a part of the Czarist Russia. The political fluctuation
caused the gaps of developing the resort until 1990. It also turned out that the term
"resort" and "spa" is used in a quit similar meaning nowadays.
According to the basis of the destination marketing the development should held three
parts: local community, public and private sector. The non-involving some parts or non-
developing the destination results a masstourism
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