The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
subjective error and reconstruct the information you want.
SPOTTING BAD SCIENCE 102
So You Have a Pill ...
This chapter was written by Dr. Ben Goldacre, who has written the weekly "Bad Science"
column in the Guardian since 2003 and is a recipient of the Royal Statistical Society's
Award for Statistical Excellence in Journalism. He is a medical doctor who, among other
things, specializes in unpacking sketchy scienti c claims made by scaremongering
journalists, questionable government reports, evil pharmaceutical corporations, PR
companies, and quacks.
What I'm about to tell you is what I teach medical students and doctors--here and there--in a
lecture I rather childishly call `Drug Company Bullshit'. It is, in turn, what I was taught at
medical school,1 and I think the easiest way to understand the issue is to put yourself in the
shoes of a big pharma researcher.
You have a pill