Consumer behavior
people do or do not buy products. It blends elements from psychology,
sociology, social anthropology, and economics. It attempts to understand the
buyer decision making process, both individually and in groups. It also tries to
assess influences on the consumer from groups such as family, friends,
reference groups and society in general (Sandhusen, 2000, p. 218, 219)
The study of individuals, groups, or organizations and the processes they use to
select, secure, use and dispose of products, services, experiences, or ideas to
satisfy needs and the impact that these processes have on the consumer society
(online, consumerpsychologist.com)
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