Consumer behavior
travel, search for and evaluate information, make purchases and then evaluate
what has been consumed as part of the experience (Cooper & Gilbert, 2008, p.
65).
Consumer behavior models
Most of the consumer behavior models are based on decision making process and rationality.
Some examples of those models:
· The Wahab, Crampon and Rothfield model of consumer behavior
· The Schmoll model
· Mayo and Jarvis model
· Mathieson and Wall TravelBuying behavior
· Woodside and Lysonski (2 types of inputs)
Consumer Behavior Assignment Assignment 2(4)
Girli Vasiljev
HAAGAHELIA University of Applied Sciences
RB1X
12.12.2011
annaabi.ee 
