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slogans. Beginning in the early 1980s, its advertising began to lose focus; a series of less
successful ad campaigns created by various agencies continued for the next two decades. In
2003, Burger King set about resuscitating its moribund advertising with the hiring of the
Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). They completely
reorganized Burger King's advertising with a series of new advertisements centered on a
resuscitated Magical Burger King character.
History
Burger King's first restaurant, originally called Insta Burger King, was opened on December
4, 1954 in a suburb of Miami, Florida by James McLamore and David Edgerton; both alumni
of the Cornell University School of Hotel Administration. McLamore visited the original
McDonald's hamburger stand belonging to Dick and Mac McDonald in San Bernardino,
California; sensing potential in their innovative assembly line-based production system, he
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