E-tarbija
Artikkel pani ennastki mõtlema, et mis
ajendab internetist ostma ja mis on need ostumotiivid. Kindlasti põhiline motivaator on aja
kokkuhoid ning väike kulu toote/hinna jms otsingule.
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VIIDATUD ALLIKAD
E-consumer behaviour Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu
Wright
http://www.kpmg.com/ee/et/issuesandinsights/articlespublications/pressiteated/lehed/p
ressiteade-digitaalne-tehnoloogia.aspx Evelin Tatter
WHAT DOES THE E-CUSTOMER REALLY WANTS? Elina Gaile-Sarkane ECONOMICS
AND MANAGEMENT: 2008. 13
E-Consumer Behaviour: Exploring the Drivers of E-Shopping Yusniza Kamarulzaman
European Journal of Social Sciences Volume 23, Number 4 (2011)
P a t r y , A . L . , P e l l e t i e r , L . G . 2001 Extraterrestrial Beliefs and Experiences: An
Application of the Theory of Reasoned Action. Journal of Social Psychology, Vol. 14, Issue
2, pp 199-217