"requerements" - 1 õppematerjal

Starteegiline juhtimine

Conformance – vastavus showroomis näidatuga 5. Durability - kestvus 6. Serviceability – lihtne hooldada 7. Aesthetics – esteetika, kuidas product lõhnab, välja näeb jne 8. Perceived Quality – üldine maine Industry Structure and Competitive Strategy  Fragmented industry- palju väikseid firmasid väiksel turul Consolidated industry – paar suuri firma dominantsus Hyper-competition and Competitive Advantage Sustainability Competitive Tactics Requerements for Generic Competitive Strategies Overall cost of leadership Differentaiton Focus Market location tactics­ where a company implements a strategy • Offensive tactics • Defensive tactics Cooperative Strategies­ * Collusion * Strategic alliances Used to: − Obtain or learn new capabilities − Obtain access to specific markets − Reduce financial risk − Reduce political risk Corporate Strategy Directional strategy­ KASV , STABILITY, RETRENCHMENT