KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
spa design (like Kask, Saarinen, Worthington, Raagmaa, Järs, Yegül, Fagan, Smith,
Puzkó and Ellis), developing and marketing the tourism destination (like Howie, Pike,
Kotler, Scheyvens, Gunn and Gummesson) and service design (like Martin, Mok, Jones
and Samalionis). There are some different ways of completing the theoretical materials
but author prefers practical materials to solve a pragmatic problem.
The empirical part of the thesis includes three units: 1) reasearching Pärnu as a tourism
destination; 2) interviewing the selected segments expert of the resort history and
development, Estonian domestic family tourists and local people; and 3) designing the
concept of Pärnu resort. As a foundation of the research there are some earlier results of
the quantitative researches. But the significant extent of the resort concept is gathered
by interviewing the people. The specific research objective for the thesis was to design a
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