KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
group, as selecting a domestic family tourist as a target group. The needs of family
tourist and masstourist are different.
The development of society is the basis of changing individe's desires, demands and a
new level of expectations raise. The service design is now the answer to the needs of
modern customer who applies for personality, distinctiveness, private and real time
service. That is the reason why the thesis contains so many qualitative reasearches. One
cannot answer to the demand, if the research is not complete. By the trends of service
design the knowledge gathering about the customers is a continuing process and the
conceps should be tested by prototyping.
Customer oriented organisation structure of the resort needs to respond immediately on
all customer's needs. This cannot be created by a conqrete model because of the
uniqness of every segment. Every segment gives an opportunity to respond on
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