Business Plan
treatments.
Competitors
In south Dublin area there are other sport and fitness service providers and the main competitors of “Your Fitness” are:
*Ben Dunne gym – 270 EUR (membership per year, located in Kimmage, D12)
*RAW gym – 379 EUR (membership per year, located in South Richmond street, D6)
* Swan Leisure – 300 EUR (membership per year, located in Lower Rathimines road, D6)
After successfully selling body building products for their customers over the two years, Muscle Shop has got a feedback
from its clients which show clearly that for body building professionals there are no viable options at this level of fitness
in Dublin or the greater Leinster area to use heavy weight equipment facilities for competition purposes.
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