Visuaalselt atraktiivne kaubapaigutus Kauba leidmine tekitab kliendile raskusi Sisustuse paigutust on võimalik kergesti Kaupluse sisustamine on kulukas muuta Soodustab kaubavargusi Allikas: Kapp 2006 Ingliskeelses kirjanduses on põhitüüpide kõrval veel välja toodud (Kapp 2006): racetrack planeering, mis paigutab kauplust läbiva keskse tarbija liikumistee äärde erinevaid müügiosakondi. Selle planeeringu tüübi korral märkab ostja kauplust läbides rohkem erine- vaid kaupu ja kaubagruppe, mis soodustab impulssoste; loop planeering, mida võib kirjeldada kui silmusplaneeringut ehk kaupluse sissepääs ja välja- pääs on ühes punktis ja keskne tarbija liikumistee moodustab kaupluses silmuse (inglise keeles loop);
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CHAPTER Commitment and Consistency Hobgoblins of the Mind It is easier to resist at the beginning than at the end. -Leonardo Da Vinci 51 _ Chapter 3 COMMITMENT AND CONSISTENCY A STUDY DONE BY A PAIR OF CANADIAN PSYCHOLOGISTS (KNOX 8z Inkster, 1968) uncovered something fascinating about people at the racetrack: just after placing bets they are much more confident of their horse's chances of winning than they are immediately before laying down the bets. Of course, noth- ing about the horse's chances actually shifts; it's the same horse, on the same track, in the same field; but in the minds of those bettors, its prospects improve significantly once that ticket is purchased. Although a bit puzzling at first glance,
Central Bureau, or I ' l^ll simply C.B., had been founded in August of 1942 by Lieutenant Colonel Joe R. Sherr, who had been head of the 18-man 2nd Signal Service Company detachment in the Philippines and who had accompanied MacArthur to Australia. Later, Abraham Sinkov, who had been another of Friedman's original cryptanalysts, went out to take charge. C.B. was quartered in a rambling wooden house—which local legend said was a former whorehouse—close to the Ascot racetrack in Brisbane. A guard stood in front. A small air-conditioned brick building at the track itself housed the I.B.M. machinery. Sinkov worked -wonders: when a downed Japanese bomber yielded an air-to-ground codebook, it was discovered that Sinkov had already recovered nearly all of it. His title at the end of the war was Cryptanalytic Officer, Signal Intelligence Service, U.S. Army Forces, Far East; his rank by then was colonel. A sweet and unmilitary man who seemed slightly embarrassed by the
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