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"psychographics" - 1 õppematerjal

Backpaking lifestyle
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Backpaking lifestyle

allow for a more open appraisal of transient styles of life fashioned around patterns of meaningful consumption. Although the concept of lifestyle is gaining speed as a theoretical tool amongst social scientists, it has until now received little import as a perspective of social analysis within the field of tourism. The uptake of lifestyle as an analytical device in tourism has been largely limited to quantitative approaches that use psychographics to segment travel behaviour (see Lee & Sparks, 2007). Outside of tourism, Adler and Adler (1999) examine the migratory patterns of resort workers and the manifestations of their transient lifestyles. Of a similar chord, growing sociological discussion of ‘lifestyle migration’ focuses on individuals who migrate in search of a ‘better’ way of life (Benson & O'Reilly, 2009). These lines of research transverse the intersections of mobility, lifestyle, and social meanings

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