Does that mean you can't run with the big dogs? Absolutely not. It just means you have to think a little more creatively. How about launching your marketing campaign by doing one of the following: · Call your vendors or associates and ask them to participate with you in co-op advertising. · Take some time to send your existing customers' referrals and buying incentives. Invite people into your place of business by piggybacking onto an event. Is there a concert coming to town, are you willing to sell those tickets? It could mean free radio publicity. If that is not your cup of tea, how about a walkathon that is taking place in your area, why not be a public outreach and distribute their material? When you do spend money on marketing, do not forget to create a way to track those marketing efforts. You can do this by coding your ads, using multiple toll-free telephone
Nõudlejad peavad konstrueerima tingimusi nii, et selle tulemusena on konstrueeritavad ka "süü" ja "vastutus" peab looma sotsiaalsed põhjused (social causes), mida "süüdistada" Sotsiaalsed struktuurid (social structure) Sotsiaalsed tegurid (social forces) Indiviidi tasand Kuidas konstrueerida? Konstrueerida lihtsaid diagnostilisi raame Konstrueerida midagi tuttavat / sarnast Luua seoseid "uute" ja "vanade" probleemide vahel "Piggybacking" ehk kui "uus" probleem luuakse kui erinev (uus) näide juba eksisteeriva probleemi kontekstis nt. võrdõiguslikkus (Mõiste) valdkonna laiendamine (domain expansion) nt orjandus ... et vältida publiku küllastumist; ... seos peab säilima selge ja loogiline (OHT) Motivatsioonilised raamid (motivational frames) Vastates publiku küsimustele, miks tingimus on kahjulik ja miks peaks hoolima
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