Strateegilise juhtimise konspekt
activities and transfers resources and cultivates capabilities among product
lines and business units. Views a corporation in terms of resources and
capabilities that can be used to build business unit value as well as generate
synergies across business units
o Generates corporate strategy by focusing on the core competencies of
the parent corporation and the value created between the parent and its
businesses
o Developing a corporate parening strategy:
Examine each business unit in terms of its strategic factors
Examine each business unit in terms of areas in which performance
can be improved
Analyse how well the paren corporation fits with the business unit
Vertikaalne integratsioon:
Full integration a firm internally makes 100% of its key suppliers and
completely controls its distributors
Taper integration - a firm internally produces less than half of its own