It considers some of the more common barriers, which are: · Shorttermism · Weak support from the chief executive and top management · Lack of a plan for planning · Lack of line management support · Confusion over planning terms · An overreliance on numbers · Too much detail, too far ahead · Onceayear ritual · Confusion between operational and strategic marketing planning · Failure to integrate marketing planning into the corporate planning system · Delegation of planning to a planner
ENCs can be used for primary navigation in place of paper charts, provided there is a suitable backup (e.g. another ECDIS with a separate power supply, or an appropriate folio of up to date paper charts**). ** What is considered 'an appropriate folio of up to date paper charts' will vary between flag states, and may or may not represent a reduction in the number of paper charts required to be carried. Risk of Overreliance ECDIS is an effective tool for However, the mariner needs to have safe navigation, provides real total confidence in the capability time information for the mariner and limitations of the equipment. and will inevitable be universally Such a system must not lull the adopted. mariner into a false sense of
consistency, 231- 232 Car sales, low-ball tech- 93-94 defenses against, nique in, 84-85 Allen, Irwin, 219 231- 232 Carter, Jimmy, 26 Ambrose,~ike, 161 fraudulent elicitation Castro, Fidel, 68 Amwa~28-30,69-70 of,233 Censorship Anabaptists, 103, 109 modern, 230-231 effects of, 210-211 Analysis, paralysis of, overreliance on, 232 official, 212 23 2 primitive, 2-3, 99, and political speech, Andrews, Julie, 182 228-230 210-211 Aronson, Elliot, 78, 153, of sexual content, 15 6 Bandura, Albert, 100 211-212 Asimov, Isaac, 167 Bank examiner scheme, Chesterton, G. K., Association, 166 189 198
down, becoming part of the corporate culture of that studio and the general knowl edge of the industry. It's especially true when those bits of received wisdom lead to successful, popular entertainments. T h e Hero's Journey language is clearly becoming part of the storytelling common knowledge and its principles have been used consciously to create hugely popular films. But there is danger in this self-awareness. Overreliance on traditional language or the latest buzzwords can lead to thoughtless, cookie-cutter products. Lazy, superficial use of Hero's Journey terms, taking this metaphorical system too literally, or arbitrarily imposing its forms on every story can be stultifying. It should be used as a form, not a formula, a reference point and a source of inspiration, not a dictatorial mandate. xviii PREFACE
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