English as a Global Language
spears of Alexander the Great’s army. [1, p. 9]
But international language dominance is not solely the result of military might. It may
take a militarily powerful nation to establish a language, but it takes an economically
powerful one to maintain and expand it. Economical developments of Britain and the USA,
supported by the new communication technologies, fostered the emergence of massive
multinational organasations, which brought an explosion of international marketing and
advertising. The power of the press reached unprecedented levels, soon to be surpassed by the
broadcasting media, with their ability to cross national boundaries with electromagnetic ease.
And in modern times Swahili, Arabic, Spanish, French, English, Hindi, Portuguese and
several other languages have developed a major international role as a lingua franca, in
limited areas of the world. [1, p. 11]