Strateegilise juhtimise konspekt
When a customer
buys a product oit of the warehouse, it should perform identically to that
viewed on the showrroom floor
5. Serviceability product's case of repair
6. Aestetics how a product looks, feels, sounds, tastes or smells
ETTEGVÕTTE STRATEEGIA:
Corporate strategy the choice of direction of the firm as a whole and the
management of its business or product portfolio and includes:
Directional strategy the firm's overall orentation towards growth, stability
or retranchment
Portfolio analysis industries or markets in which form competes throuch
its produscts and business units
Parenting strategy the manner in which management coordinates
activities and transfers resources and cultivates capabilities among product
lines and business units. Views a corporation in terms of resources and
capabilities that can be used to build business unit value as well as generate
synergies across business units
annaabi.ee 
