Strateegiline juhtimine kordamisküsimused
;
contracts (licensing, supply&distribution agreements)
x equity alliance in which two or more partners have different relative ownership shares (equity
percentages) in the new venture --such as 25%, 25%, 50%; cross equity holdings (partners own stakes
in eachother)
x joint venture when two or more companies create an independent company; joint equity holdings
(independent firm is created) An example is the Nuumi corporation, created as a joint venture between
Toyota and General Motors, which gave GM access to Toyota's manufacturing expertise and provided
Toyota with a manufacturing base in the U.S.
Kõige raskem ja dünaamilisem strateegiline tegevus on ühinemine ja ülevõtmine e M&A.
Acquisitive Growth The Potential Benefits.
x Acquisitions to build up scale, eliminate competition, and create structural advantages (e.g. Vodafone,
Pfizer, Citigroup, GE, HP).