Vormistamine ülesanne 3
The nonresponse is
then selective nonresponse and certain groups may be underrepresented. In the worst case, there is a
substantial association between the nonresponse and an important variable of the study causing
biased results. A classic example comes from mobility studies: people who travel a lot are more
difficult to contact for an interview on mobility than people who travel rarely. Thus, selective
nonresponse caused by specific noncontacts leads to an underestimate of mobility. For more
examples, see Lynn (Chapter 3).
Two main approaches are used to cope with nonresponse: reducing and adjusting. Nonresponse
reduction applies strategies that, in general, reduce the number of noncontacts and refusals. Causes
of noncontact depend on the specific survey design. For instance, in face-to-face surveys,
noncontact can be the result of the inability of the interviewer to reach the respondent within the
allotted number of contact attempts