imitators should be most likely to copy the suicides of people who are similar to them. The principle of social proof states that we use information about the way others have behaved to help us determine proper conduct for ourselves. As the campus-charity-request experiment showed, we are most influenced in this fashion by the actions of people who are like us. Therefore, Phillips reasoned, if the principle of social proof is behind the phe- nomenon, there should be some clear similarity between the victim of the highly publicized suicide and those who cause subsequent wrecks. Realizing that the clearest test of this possibility would come from the records of automobile crashes involving a single car and a lone driver, Phillips compared the age of the suicide- story victim with the ages of the lone drivers killed in single-car crashes immedi- ately after the story appeared in print. Once again the predictions were strikingly
around the injection sites. At the time, some peratures attained during frying (a common affected batches of bacon were returned to method of cooking). Off-flavors during con- the manufacturer, but the condition now sumption may be less marked due to the appears to be accepted as a normal feature of partial volatilization of the taint compounds modern bacon production. A similar phe- during cooking (Bonneau et al. 1992) and nomenon can also occur in moisture-enhanced any abnormal flavors partially masked by the pork (Gooding et al. 2009), suggesting a curing ingredients, especially salt. common mechanism in both types of product. Immuno-castration appears to be an effec- tive way to reduce the incidence of boar taint in fresh pork (Prunier et al. 2006; Pearce Boar Taint
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