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Cognition cannot be isolated from our everyday experiences and experiments suffer from artificiality. That is why scientists now study cognition in the laboratory as well as in a daily context. Another method widely used is case studies (e.g. a person with an extraordinary memory, people with brain damage). This enables the researchers study conditions that might be impossible or unethical to conduct in laboratory circumstances. Since cognitive processes are localized in the brain, modern neuroimaging technologies (CAT, fMRI) offer possibilities to look into the ongoing brain processes. Neuroscientists can now study which brain areas are active during cognitive processes, and how they can be disrupted by brain damage. Researchers then use their data to support cognitive models. Discuss ethical considerations related to research studies at the cognitive level of analysis. HM and Clive Wearing are famous case studies in cognitive psychology. Patient