Consumer behavior
Emphasizing
the most important ones and referring to the decision making models I will try
to find the background of my own decision to visit Lapland in 2010 Christmas.
Defining consumer behavior
Consumer behavior refers to the process of acquiring and organizing information in the
direction of a purchase decision and of using and evaluating products and
services (Moutinho, Ballantyne & Rate, 2011, p. 83)
The nature of consumer behavior is focusing on when, why, how and where
people do or do not buy products. It blends elements from psychology,
sociology, social anthropology, and economics. It attempts to understand the
buyer decision making process, both individually and in groups. It also tries to
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